Analytics

The spoke of our marketing campaign that guides our creative and helps us guide your users through the marketing funnel.

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“Harness the power of Analytics to track audience engagement and conversions, analyze your marketing funnel, and drive your digital strategies with actionable data.”

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Analytics

Harness the power of Analytics to track audience engagement and conversions, analyze your marketing funnel, and drive your digital strategies with actionable data.
Analytics tools are one of the keys to a successful marketing campaign. The ability to track how potential customers are interacting with your website, social media, and email campaigns is crucial to determining whether a marketing strategy is successful enough to justify.
Google Analytics continues to grow and offer new tools and features to help you analyze and interpret your data to uncover actionable insights that can help you maximize the success of your marketing campaigns.
Our team of Analytics experts will walk you through getting set up, or review your current Google Analytics to ensure correct configuration. Working together with your employees, we can help you harness the power of your web analytics to analyze visitor engagement and conversions, track campaigns such as email or PPC, and uncover data that will drive your marketing campaigns.

Audience Engagement

What are people actually DOING on your site? Where are they from, what pages do they view, how engaged do they get with your site? The level of detail you can get from analytics may be a little creepy - but it’s extremely useful!

Conversion Tracking

What exactly do you want people to DO on your site? Fill out a form? Play a video? Read an article? Make sure you’re tracking these conversions, because Analytics can tell you which marketing channels lead to the most conversions.

Webmaster Tools

Used in conjunction with Webmaster Tools, Google Analytics becomes even more data driven, providing information on search engine rankings and click-thru rates (CTRs), the health of your website, and much more.
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Traffic
Understanding where your audience is coming from and how they’re engaging with your site is a crucial part of tracking different marketing channels.
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Goals
Setting up analytics goals allows you to track conversion points with your website. Whether you want to see how many fill out your quote form, make a purchase, visit a key page or engage with a video, tracking the touchpoints you want people to make with your site is crucial.
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Analytics Tools
There’s no lack of innovative analytics tools to help drive your campaigns and uncover actionable insights to move on.
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