The ProspectMX Blog

Creating Buyer Personas: Translating the Data into Reality

Posted August 13, 2014 by Joshua Cranmer

For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More

How We Improved Conversions By 266%

Posted August 06, 2014 by Joshua Cranmer

Internet Marketing TestingToday’s modern day internet marketer is a scientist testing different versions of pages and doing whatever it takes to get better data. We never rest on “good is good enough.” We constantly look to improve any core metric ... Read More

New Site Launch!

Posted July 29, 2014 by Rachel Delaney

Our New Internet Marketing Company Website DesignProspectMX is excited to announce that we have launched our new site! Our new website brings a fresh face to our trusted and successful company, and is the continuation to even more success for years to come. New Location, ... Read More

How To Use Google+ Business to Strengthen Your Brand Online

Posted October 08, 2013 by Ashley Lichty

The seemingly nonstop effort you put into maintaining your professional Facebook, Twitter, Pinterest and LinkedIn profiles might lead you to believe that you can maintain a strong enough social media presence without a Google+ Business account. After posting, tweeting, following, ... Read More

Kevin Spacey and Content Marketing

Posted September 12, 2013 by Joshua Cranmer

Kevin Spacey.Enough said...? Okay. Maybe I need to go into a little more detail then. I bet, first, that you're asking yourself, "why is this guy blogging on an internet marketing company blog about Kevin Spacey?" Well, you’re right. It ... Read More

Breaking It Down: How Content Marketing Benefits Your Business

Posted April 19, 2013 by Ashley Lichty

Trying to explain WHAT content marketing is, let alone how it can benefit a business, can be a challenging endeavor.Most business minds, from CEOs to marketing managers, are stuck in the mindset that all marketing should directly generate leads/sales, or ... Read More

How to Corral Your Social Media Cattle Into One Pen [Guest Post]

Posted December 13, 2012 by Jonathan Bentz

The Social Media Marketing RodeoIf you've ever been to a rodeo, you know that one angry bull can be a lot to manage. For a business owner or marketing director, juggling handfuls of social media outlets and accounts can feel ... Read More

Recapping the 2012 Lancaster SEO Panel and Live Audit: SEO, Overcoming Penguin, and More

Posted November 06, 2012 by Ash.O

SEO meetups happen all across the country, and for good reason.  Just as in every industry, internet marketing has conferences, roundtables, and meetups where professionals and consumers interested in the industry can meet, learn, discuss, and network.  Every couple of ... Read More

Your Message on the Move: Getting Your Site to the Top of Mobile Search [Guest Post]

Posted October 12, 2012 by Ashley Lichty

About the Guest Blogger: Bob Bentz is president of Advanced Telecom Services with offices in Philadelphia, Toronto, London, and Prague.  Bob helps companies make more sales through mobile marketing enhancements.  He sent 3879 text messages last month, just slightly more than ... Read More

Marketing Boring Products? Give’em Sexy Content!

Posted September 14, 2012 by Jonathan Bentz

 Learning To Market Boring ProductsWho says "boring" industries can't have sexy content created for them?Often times, if you can figure out a way to tie current events back to your "boring" product, or re-interpret recently published statistics about your "boring" ... Read More