Copywriting

As an avid reader, I have noticed that many who do not share my passion for books tend to demean them. As part of a One Hour Blogging Challenge, I decided to address and dispell the most common misconceptions about books.

10 Common Misconceptions About Books: A One-Hour Blog Post

Posted July 28, 2015 by Rachel Delaney

As a book lover, it’s beyond frustrating when people tell me that they don’t like to read. It’s even worse when they dare to insult one or more of my favorite books or series. Anymore, it seems as though there ... Read More
Blog Post Challenge Typing

The Mission, Should You Choose To Accept: One Hour Blog Post

Posted June 29, 2015 by Rachel Delaney

Can You Write a Decent Blog in One Hour? Let’s Find Out… As marketers, we tell our clients that blogging not only helps them, but that it’s one of the keys to success. We give you tips, tricks, topics, and everything you ... Read More
Creating a Voice Online - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Creating a Voice for Client Blogs

Posted August 20, 2014 by Rachel Delaney

Creating a Blog Voice It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what ... Read More
New Content with out a Blog - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

5 Ways To Publish Fresh Content On A Website Without Using A Blog

Posted April 02, 2012 by ProspectMX

Editor's Note: Below is guest blog post contribution. ProspectMX isn't opposed to accepting guest blog posts, FYI. If you'd like to contribute to our blog, email [email protected] and one of our team members will get in touch with you to ... Read More

Writing Web Copy That Achieves Your Goals

Posted February 19, 2010 by ProspectMX

One of my biggest struggles as a writer is keeping my copy concise and to the point. I am the queen of long winded copy, because it allows me to let loose my thoughts, opinions and knowledge. But I realize ... Read More
Technical SEO & Internet Marketing in Lancaster, Pennsylvania

SEO Content Writing Part 2

Posted January 22, 2010 by Ashley Lichty

As promised, here's Part 2 of my SEO Content Writing series...check out part one here: SEO Content Writing Part 1. SEO Content Is Under Appreciated... Typically, most clients don't understand just how much SEO content can help their rankings. It's really all ... Read More
New Content - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Back to the Basics of SEO Content Writing Part 1

Posted December 18, 2009 by Ashley Lichty

Many people don’t realize how important optimizing your content can be for your SEO. While link building with relevant anchor text is one of the major factors, proper on page optimization, including SEO content, is crucial to your organic ... Read More
Designing Above the Fold - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Designing Above the Fold…Does It Matter?

Posted October 09, 2009 by Adam Perry

If there's one thing that most designers will tell you is important when designing a page, it's that all of the important content should be "above the fold."  It's a common practice that dates back to when humans read something ... Read More
Female Writer Ideas - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

10 Steps For Overcoming Writer’s Block

Posted January 09, 2009 by Ashley Lichty

It’s pretty pathetic when the “content manager” of an internet marketing company has very few posts on said company’s blog. So, I’m trying to rectify the situation. It’s time to step up, put my blogging hat on, and get to ... Read More

The Worst “About” Pages In SEO Today

Posted October 16, 2008 by Ashley Lichty

So, I will easily admit I am a MySpace, Facebook, and "About" page stalker. I use the first 2 to keep up with friends and former acquaintances and acquaintances of acquaintances that I don't actually talk to on a regular ... Read More