Search Engine Optimization Services

Why Rank

There are probably millions of searches done every single year on the main search engines (Google, Yahoo and MSN) by people who would buy your products or services. These searchers (potential customers) won’t even know you exist unless they find you at the top of the search engines.

There are many ways that we make this happen, but first, we feel it’s important that you understand why it’s so important to have the top ranking be “owned by you” in the SERPS (Search Engine Results Pages).

The Importance of Ranking In the Top 10

The importance of ranking in the top 10 cannot be underestimated. In the “Search Engine Traffic Percentages By Ranking” chart to the right from Aaron Wall’s SEO Blog indicates that 89.82% of searches click on a listing that is in the first page of the search engine results. As a matter of fact, more than 42% actually select the first organic listing. Compare that to owning the number two ranking and receiving about 11.9% of the traffic.

So, if you rank number one for a term you are likely to receive about 4 times the traffic than if you ranked number 2. Almost 10 times the traffic of a number 5 ranking… So obviously, ranking your web site (or other content as universal search changes the landscape a bit) is imperative to online success. The higher your rankings are, the more traffic you will receive.

Universal Search

Universal Search Is Here… It’s Not Just About Pages Anymore

As time goes by you’re going to notice more and more that Google is adding things like video, maps with local businesses, images, news, books, and products into their search results.What hasn’t change, however, is the screen real estate that is show (by default) in the SERPS.

Because Google is adding all of these items to the results, you have to make sure that your web marketing strategy includes all of it. If you have products, you need a Google Base Feed and it should be optimized. If you don’t have videos on your site, you need to have them created and added to your Webmaster Tools Video Site Map. If you have a local business, you have to make sure you’re included in the map that appears when you’re searching for a local business of your type. The images on your site, if applicable, must be optimized so that they appear when searches are done.

ProspectMX, has dedicated individuals to help you in each of these areas, whether it be consulting, or actually doing the work. We are here to assist.

The Steps

The Steps We Take To Optimize Your Web Content

Search Engine Optimization services from ProspectMX involve a little art and a little science. You have to be extremely creative and yet understand the technicalities and logic that search engines are using to decide which items should appear on that first page of the results. But in order to truly be successful with the optimization of collateral, the SEO must also understand business and how traffic can relate to the bottom line.

in order to truly be successful with the optimization of collateral, the SEO must also understand business and how traffic can relate to the bottom line.

We take this approach when applying the principles of SEO to the websites of our clients utilizing our custom internet marketing services.

Establish The Current Situation

We will research and generate reports that show the following information:

• Current terms your site ranks for
• Other sites that rank for those terms
• Keywords that your site is not ranking for that your competitors are
• The conversion rates (whatever your conversion may be… a lead, email, sale, etc.) of each keyword
• The potential profitability of each keyword phrase
• The current collateral (video, images, product feeds, news release plans, etc.) that are in play

The Optimization Internet Marketing Plan

After taking all of this information in, we create a plan to optimize your site and it’s collateral for the search engines. This is an in depth plan that will provide a clear blue print for our team and you to communicate effectively with each other. There is nothing more frustrating than when communication is unclear in an SEO (and any type of marketing) campaign. The plan will contain defined objectives and time lines that are strongly based on your budget.

Scheduling and Implementation

Once we have the plan together it’s time to make things happen. Our scheduling is done on Mondays (we are booked up steadily and often times your project with not begin immediately) and work is done on our client projects 7 days a week.

Your marketing plan will include some (maybe all and maybe more) of the following:

• Consulting with your team
• On site Optimization
• Video Creation and Optimization
• Press Release and Article Campaign
• Data Feed Optimization
• PPC Management
• Link Building
• Social Media Pushes

Client Communication & Accountability

As we are going about your marketing plan implementation, reports are always available through your representative. You can see what we are doing and take a look at our successes on an ongoing basis. All of our billing is done based on time and materials, and any expenses that we decide to spend on press releases or anything else are approved by you prior to committing to anything.

We only work with one company per industry, so give us a call today to see if we have industry availability for you. And as always, we promise you’ll learn something!