Most people I talk to are triggered to Internet Marketing by one simple conclusion “Nobody Can Find Me”. Without internet marketing your website is a brochure sitting in the storage closet undelivered to potential clients. The amount of traffic that goes by that closet and sees your brochure is minimal and if someone goes by that closet and looks at your brochure they were probably searching for pens or a tablet and stumbled across your brochure and for the most part you will not even realize they took a look at your brochure. There is not necessarily anything wrong with someone that is looking for pens to see and read your brochure, the real problem is not knowing that they looked at your brochure.
Your website is alot of times the end result….not the beginning. If you are not doing anything to drive traffic to your site and you do not have your site equipped to track and capture information from people visiting it, you are throwing away the 10s of thousands of dollars you spent on your website. Make sure your Internet Marketing plan includes every step of the process from every aspect of “Being Found” to full traffic reports to complete lead capture from your site and landing pages to contact management to prospect conversion.
Internet Marketing is more than a website….it is a complete online solution for any business.
