As an internet marketing firm, it’s easy to stress to clients the importance of a regularly updated blog. The tough part comes in taking your own advice. It’s easy to get so wrapped up in client work that internal work can fall to the wayside…and I wouldn’t be surprised if most internet marketing agencies run into this problem occasionally.
So when it comes time for me to blog and I have a ton of other work to get done, my biggest stress is coming up with decent ideas for blogging.
Good Blogging Ideas…A Dime A Dozen?
Since I was strapped for time, I figured I’d do a quick blog about this awesome whitepaper I found over at Small Biz Trends called “137 Small Business Twitter Tips” (seriously, check it out). But…it kinda felt like cheating to me. I mean, I could do that for every blog post really if I wanted to, since there’s no lack of awesome resources on the web.
That would certainly take care of the stress of coming up with good blogging ideas anyway….
Ideas for Blogging…In the Eyes of the Beholder
But then I had my “ah-hah” moment, and my blog post involved into one main lesson: the value of a blog post is really in the eyes of the reader! A blog post I felt like I was “cheating on” may be exactly what a particular reader needed!
So basically what I’m saying is this: don’t pull out your hair trying to come up with “amazing” blogging ideas…creativity just doesn’t work that way! Next time you don’t come up with a great idea right away, check out some of your resources, share a helpful story, relay a funny work story, whatever.
The whole point of a blog is to connect with your audience…every post you write doesn’t have to win a “Most Resourceful/Amazing/Remarkable Blog Post Of The Year” award (though some certainly should!). Great ideas for blogging will come…you just gotta let it flow sometimes.
