So there I am sitting in the airport bar waiting for my flight after a few jammed filled days of appointments and sales calls. I am surrounded by various other people in the same situation and the last thing I want to do is disturb any of these business professionals in their last few hours of “down time” prior to getting back to their office and families.
But then it happens….I pull out my iPad and almost like a switch heads pop up and necks begin to turn towards me as if they are on some country road and pass a herd of deer. I am the deer!
Most people go back to their cocktail and chicken wings as they rumble under their breath…..I gotta get one of those. However, there seems to always be a bold few that venture towards the deer for a better look. Typical questions are, is that the 3G version and how do you like it? After I respond my natural instincts take over and I ask….”so, what do you do” and after they respond I tell them what I do and how I use the iPad for my business. This usually turns into further dialogue about our respective businesses, a couple more comments about the iPad and typically ends with the exchanging of business cards and all of a sudden…..BAM, a new prospect added to my pipeline that I can stay in touch with to see when they finally take the plunge and get an iPad.
Aside from the traditional value props of owning an iPad….the contacts I have made by having an iPad have more than paid for the product.
I like it. A $500 ice breaker with benefits.
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awesome.
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You are absolutely right! The iPad is an attention magnet. Was at a meeting the other night, whipped out my iPad to jot down a few notes and “BAM”, all attention then on the iPad and i end up demoing some of its most beautiful apps. I should put a bit more of a biz spin on it I think and could start generating a few prospects they way you have
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